Our Story

Put simply, we are two Local Lads who have been fortunate enough to be brought up on Gower and still have the pleasure of living here today. 

Our aim is to share our knowledge and passion for the Gower Peninsula with everyone who wants to see what it has to offer. That is why we created Gower Tours. 

We both have our own young families and are proud that we are able to provide them with a true Gower upbringing similar to our own and our parents and grandparents before us.

the Peninsula has so much natural beauty to offer and we think everyone should get the chance to see it. There is a reason why Gower was awarded the first AONB in the UK some 60 years ago now!

We are not interested in impersonal, large group tours. Instead we take smaller groups so that each of our customers get a personal and engaging experience. We don't like to rush. We are happy to answer questions or simply have a chat. We want you to enjoy Gower and experience it in the same way we do. 

An example tour:

Gower Tours – September 2018


See the best of Gower in just four hours.

In the middle of the month we were treated to weather so foul that it seemed inconceivable that we would see any signs of summer again. Yet, here we are, right at the back end of September, the sun beating down on us, and we’re setting off on a whistle-stop tour of the Gower Peninsula.


Simon and Steve, our guides, are the brains behind Gower Tours. The first thing one notices about these two is that they know how make an entire group feel welcome. As we climb into the minibus we get the sense we’re going on a road trip with friends as opposed to a guided tour of Gower. First, the group is given a quick outline of where we’re headed. Then, we set off along the Mumbles Road around the curving shoreline of Swansea Bay.

As we make our way through Mumbles Village, Steve tells us of the infamous Mumbles Mile. It was a stretch of the bay littered with pubs that brought hundreds to the village for nights of drinking and debauchery; one of the original and best pub crawls. Now, Steve explains, the atmosphere is completely different. With café culture on the rise, the pubs are nearly all closed, having been succeeded by restaurants, bars and coffee shops. The new-look Mumbles is still bustling on this bright September afternoon, just with slightly less drunken stumbling. Steve neglects to tell us which version of Mumbles he prefers.


Our first stop is Bracelet Bay just beyond Mumbles Point. We park up for a chance to take in the view of the lighthouse and the first section of the South Gower coast but we don’t linger for long. There’s a coffee waiting for us at Three Cliffs Bay.


Photos snapped, we’re back in the bus. We drive through Langland and Caswell Bay and then we’re into Gower proper. The tag that Simon and Steve use – local tours, local guides - is proven to be accurate within minutes. The real give-away is the locals that wave as we pass them. As soon as the Gower Tours minibus rounds the corner into one of Gower’s villages, someone will raise a hand in greeting. With every toot of the horn as we pass pedestrians, it becomes obvious that Steve and Simon know everyone. They are undoubtedly local lads that care about Gower and its inhabitants and the community care about them too.

As we pull into Three Cliffs Bay Holiday Park we are greeted by the owners with the same enthusiasm that the rest of Gower’s inhabitants give Gower Tours. We are shown into the gift shop and given a chance to pick up any souvenirs or keepsakes from the area. Here, we are treated to a takeaway coffee and, more importantly, the view from the campsite down to Three Cliffs Bay.


The scene is one of the most iconic that Gower has to offer. Gower Tours have taken Three Cliffs Bay as their logo for an obvious reason. The eponymous trio of cliffs that cut into the bay are instantly recognisable. To our left, Pennard Castle looks down at the meander of Pennard Pill, the stream that snakes its way out to sea. For us, the tide is just low enough that the beach makes the connection and becomes part of the sweeping expanse of Oxwich Bay. It is Gower at its best - and the coffee is pretty good too.


There aren’t many places in Britain that could, arguably, trump Three Cliffs as one of the finest stretches of coastline. However, Rhossili, our next stop, is quite the contender. We leave Three Cliffs Holiday Park and wind our way along narrow country lanes. As we go, Steve tells us of the changing landscape of Gower.


Historically, Gower was renowned for its local produce. Before decent transport links were in place, Gower had become a largely self-sufficient peninsula. Later, when these links were made, Gower had a reputation for its locally grown fruit and vegetables – namely, the Gower new potato. As Steve explains, these were handpicked by the people of Gower, with the majority of the population being involved with the cultivation of crops. The area developed a character from this trade. Recently, this has come to a halt. The land is no longer used for this purpose. What brings money to Gower now is tourism, not agriculture. The result of this is that there is little evidence of the trade that once thrived in the area other than the locals, like Steve and Simon, telling the story of Gower.

Before long, we arrive at our next stop.


There isn’t much one can write about Rhossili that hasn’t already been said. Voted the ninth best beach in the world on TripAdvisor, the three-mile stretch is, clearly, almost unbeatable.


See for yourself: https://www.bbc.co.uk/news/uk-wales-south-west-wales-26625340.


A tour of the peninsula would undoubtedly be incomplete without at least a glance over the cliffs above the beach. We park up at the coastguard station and are treated to a view that on a less lucky day can easily be hidden by fog. Today, it shows off and earns its place in the world rankings. The group is given the time needed to really take it all in. If there was more time, we would walk out to the distinctive Worm’s Head that juts out of the far west end of Gower. We leave, as one often does with Rhossili, wanting to stay longer. It isn’t a place you visit just the once.

Our final stop on the tour is Weobley Castle. There are salt-marsh lamb burgers all ready for us when we arrive – an added bonus organised by Gower Tours. Needless to say, they are very tasty. Burger in hand we are given a chance to wander around the 14th-century fortified manor house and enjoy views over the north side of Gower. The Llanrhidian salt marshes stretch out in front of us to the Loughor Estuary which separates the peninsula from the rest of Wales. The scenery is in stark contrast to the dramatic cliffs of south Gower and showcases the variety of landscape the peninsula has. It is a fitting end point for the snapshot of Gower we have been given.


It is not an easy task to run a guided tour of the whole Gower in as little as four hours. It would be impossible to see everything. What Gower Tours have done is select just a few of the finest locations on offer. It gives customers a taste of Gower; a sip, before you buy the whole bottle. This half-day tour teases what could be offered on a full day tour or an even longer stay. It is a perfect introduction to Britain’s first Area of Outstanding Natural Beauty.

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